How did orthodontists sell orthodontics?

Canadian orthoodontists were able to sell braces and other orthodental procedures by promising patients better lives with better teeth. Credit: Shutterstock Why do Canadians, especially younger Canadians, have such straight, white teeth? Why are so many parents and so many adults willing to invest in expensive orthodontic treatment? We recently published an article in the Canadian Bulletin of Medical History that explores the history of orthodontic treatment and the various justifications that have been advanced for undergoing a medical procedure that is often painful, prolonged and expensive.

Dentures News