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Ever argued with someone who wona t accept facts? This widely-shared comic explains why

You probably have strong beliefs about abortion, police brutality or immigration. Would you change those beliefs if presented with inarguable, factual information that contradicts them? A comic by Matthew Inman , better known as The Oatmeal, depicts this phenomenon called the backfire effect, a psychological behavior that involves not only rejecting information that challenge our core beliefs, but actually letting that information further entrench us in the beliefs we already hold.

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